“Authenticity, Objectivity & Timely information dissemination are three core competencies of Doordarshan” – Shri Venkaiah Naidu
I&B Minister inaugurates Doordarshan Regional News Unit workshop
Shri Naidu inaugurates the new website of DD News
Minister of Information & Broadcasting, Shri Venkaiah Naidu has said that the news framework should focus on local content, development, and bottoms up approach. The emerging information flow should aim at transformative and emerging New India with effective communication outreach. The GST and Swachh Bharat campaign were classic examples of communicating reforms and seamlessly reaching out to the common man about the benefits of such flagship initiatives of the Government. Shri Naidu stated this while inaugurating the Doordarshan Regional News Unit (RNU) workshop here today. Col. RajyavardhanRathore, Minister of State for Information and Broadcasting, Shri A. Surya Prakash, Chairman, Prasar Bharati, Shri N. K.Sinha, Secretary, Ministry of I&B and Shri Shashi S. Vempati, CEO Prasar Bharati were also present on the occasion.
Highlighting the important role of Doordarshan in the communication landscape, Shri Naidu said that the Doordarshan strategy should be founded on three pillars of Authenticity, Objectivity and Timely dissemination of information. Objectivity in news and information dissemination was critical for people to understand and pursue issues. The Regional News Units (RNUs) played a critical role in a linguistic and culturally diverse country like India, catering to local aspirations and addressing communication needs thereby bringing out a synergy in Government communication.
The Minister further emphasised on the critical role of RNUs, as the communication outposts to reform mindsets, enhance administrative performance and transform the nation through the broadcast of success stories which had a significant impact on the lives of the local people. He appreciated the efforts of RNUs which telecast a total of about 146 Daily News Bulletin in 23 languages for a cumulative duration of more than 30 hours daily. He also added that the RNUs need to work in collaboration with the State Governments to bring about transformation in the emerging New India and perform proactively the responsibilities of a Public Broadcaster. He also called upon the participants to focus on innovative thinking, out of box ideas, new methods involving technological tools and a foresight to understand the changing media landscape.
